So, if you read our blog post What is Local SEO, you now you have a basic understanding of what Local SEO is. Maybe you found out from some of your friends or business colleagues that Local Search has helped their business and you would like to do the same. So now the big question is……
How can Local SEO services grow my business?
The internet and local search have become the norm in today’s world. Search engines have made finding local businesses much easier and quicker then ever before. This is why Local SEO services are so crucial to your business. In fact, 59% of mobile users who look for local information, visit that business on the same day (Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT ). That’s a very impressive statistic. This means that, ranking, in local search, has a direct impact on your in-store traffic. So right away we can see Local SEO services can have a direct impact on having more people come to your store.
If you put yourself in your customers shoes you can start to get an idea of how Local SEO services can grow your business. Potential clients are looking for a couple different things when they search online:
- Products or services ( They don’t have a particular business in mind, but their searching for your product or service. Could be you!)
- Phone number
- Hours of operation
- Driving directions
- Coupons and special offers
- Ratings and reviews
So when you put yourself in your potential clients shoes, you can see that their very focused on finding a local business that can satisfy their needs. Their search intent shows that they are in the buying phase (cash/check in hand, ready to buy). In fact, 18% of local mobile searches lead to a sale within one day. Google also found that one in three smartphone searches happened right before a consumer visited a store. This is great news for your local business. Your targeting ready buyers who are interested in your product/service and are in the buying phase. It doesn’t get too much better then that.
So we now know that there are lots of potential buyers looking for the products and/or services you offer. The demand is there, but we want to be one of the first businesses our potential clients sees when looking for our products/services and not our competition. When our potential clients make a local search about your products and services, and your business doesn’t show up on local search, your letting the competition have that business. You need to make your business easier to find with local SEO services. No matter how great your idea is, you can’t expect customers and clients to just magically know about you. You have to help them find you. That’s what Local SEO does. Whether someone has lived in your town for their entire lives or is brand new to the area, search engines are now the most popular way to find the goods and services they need.
How you market your business has been changing over the past decade. People use search engines to find local businesses more then any other channel in marketing now, and quite frankly anything else they want to know about. The statistics support themselves. Some other interesting statistics are:
- 60% of American adults use smartphones and tablets to search for local product and service information
- 46% of all searches on Google are local
- 76% of local searches results in a phone call